Choose the Right Domain Name!

To buy a domain name, you can do so directly from your web hosting provider, or through a separate domain name service (a recommended option for those who are using their own servers). If you're using a separate domain name service for your server, make sure you choose one such as no-IP.com, which assigns you a static IP address, the numerical address that identifies your computer. If this address is ever-changing (as it is with some internet service providers), you won't be able to successfully assign a domain name to your server. I personally use register.com and godaddy.com. I like the independence that register.com or similar services provide. Another good strategy is to choose and register your domain in advance of building your site. You then have the comfort of knowing that the name belongs to you. When you register a domain without having a site, typing the name into the browser will bring up a page indicating that it's parked. This means the name is owned by someone but a website has not yet been launched.

The process for signing up for a domain name works the same way whether it's through a hosting provider or through a separate domain name service. You'll be asked to enter into a text box the domain name you want to register. The service shows you the extensions you can choose. Generally, you always want to go with .com, since this is the most popular domain name extension. In terms of what domain name to use, this is where keyword optimization comes into play. That's right--even your domain name should be keyword optimized. Don't fall into the temptation that many webmasters do and use something catchy and creative for your website. It might be more memorable to potential visitors, especially if you use a lot of offline marketing, but it won't get your site ranked high in search engines. Ultimately, you will want to use keywords to create a domain name that is both memorable and likely to be ranked in the first 10 listings of search engine results.

However, keywords in the domain are useful for reasons outside of just ranking by its words. How people link to you and what the description reads in the incoming "backlink," or anchor text, plays a key role. So if you have realestate-mortgage-loans.com it's better than simply remloans.com. The latter is shorter, but the former yields a better link popularity strategy.

If your desired domain name is taken, the domain name service recommends other selections you could use. This can be helpful, since sometimes they can come up with suggestions that might rank better than your original choice. Or, they could be terrible, especially in terms of their length. Generally, the best domain names are short, contain no hyphens, and offer an excellent one-, two-, or three-word summary of what the site is about. An example of an excellent domain name could be cheapknives.com. It's short, contains no hyphens, and, if it's pointing to a website selling affordable knives, perfectly summarizes the main point of the site.

Another alternative when it comes to domain names is buying one that's already established or expiring. This is a popular tactic used by internet marketers to generate traffic for their websites. You can find these types of domain names anywhere, from eBay to specialized services selling them (they can be found through a general Google search). You could use snapnames.com to bid on a name that's already taken. On this site you enter your contact and billing information, the domain name of interest, and your bid price. When the name becomes available, snapnames.com will purchase it for you. This eliminates watching and waiting for the name. This is also helpful after you launch your business if you want to snap up similar domain names.

There are auctions specifically for expired domain names. To find the best deals on expired domain names, don't be afraid to use a shopping comparison site, such as froogle.com. I've purchased domains both on eBay and the SitePoint Marketplace. If you get an admin e-mail account and read on the membership site SitePoint--you can transfer a domain over without losing page rank and traffic.

Most folks who sell a website/domain will show you traffic charts and money charts (example: AdSense). Make sure that it's not inflated, and that you can look at it over time. One month is simply not good enough. Make sure you also ask about how traffic has been coming to the site, and ask to see server logs.