Friday, April 29, 2011

What is the QR Code?

What is the QR Code?
Okay, so I get asked all the time “What is the QR code?” “What can I put on it?” and “How can I use it?”…so I decided to write something about it. Wikipedia has it defined as:  “A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data...”

The QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed, was created in Japan in 1994, and it’s been in used there and Europe but within the last few years it’s been gaining popularity in the US.

This little code can come in pretty handy because it saves a lot of time. For example, your prospect, client or customer can get to your website faster by just scanning in your QR Code with a QR Reader on their smart phone, iphone or virtually any phone. All they need to do is download a free QR Reader application to their phone and then just scan your code.


So, what type of information can you put on a QR Code?
Well, anything that you want! You can put on there whatever you want it to do. For example you can put your contact information on it, or just plain text, your website URL or whatever.

Where would you put it? 
You can put your QR Code on your business cards, flyers, brochures, greeting cards, postcards, banners, notecards, memo pads, and more.  The possibilities are endless. You can even put them on t-shirts, hats or even do a temporary tattoo and have people scan it with their phones. Yes, really, really cool!

How can you generate the code?
If you would like to implement this technology into your business you can generate free QR Codes on the internet. There are a bunch of websites that will let you generate the code completely free, and all you have to do is e-mail it to yourself or just download it to your computer and add it to your media. Here are a few…
So, what can I scan it with?
I have an Android based phone, so I did a search on my apps and found QRDroid, and I use that app to scan my QR Codes. Check the apps on your smart phone.

So why should you care?
Because, not only will this new technology make the connection between the online and offline world a lot easier, but before long you will see it pop up everywhere and trust me, you don’t want to be left behind.


Thank You,

Hector Graxirena - President
HoBITS Technologies, Inc.
117 West Alexander Street Suite 105
Plant City, FL 33563
T. 866-524-7762
C. 813-523-9328
hg@hobits.com
www.hobits.com